Recent data proves that millennial generation continues to think that business success should be directly linked to social impact.
The 2016 Deloitte Millennial Survey stated that 87% of nearly 7,700 international millennials surveyed agree with the statement “the success of a business should be measured in terms of more than just its financial performance,” a figure that has remained consistently high over the past 4 years.
Millennials, even more so than when interviewed in 2014, seek purpose and value in their work which directly corresponds to their moral views for society. They see the potential for business to create positive social change, and they are at the forefront of it.
Startups should understand that social impact goals can be an effective way to attract young customers, employees and investors.